Per Edin

With dual global and US leadership roles, Per is responsible for the alignment of AI client offerings, messaging and go-to-market approach across the global network, and for driving AI-related growth in the US Technology, Media and Telecommunications sector.

Per’s work has included leading the firm’s efforts to help clients navigate the GenAI market disruption, launching the firm’s Advisory AI Services portfolio, as well as other unique assets like the GenAI value assessment. He also chairs the Board Committee that provides oversight of the firm’s technology and operations, including leveraging AI as a strategic differentiator.

Per’s work with AI spans a period of more than 30 years. He is passionate about the opportunities to leverage technology to drive human productivity and creativity in a business environment, for both Corporate and Private Equity clients.

In prior KPMG roles, he pioneered the practical use of Machine Learning for business benefit within the KPMG Strategy Practice and authored thought leadership on the implications of Deep Learning in the automotive industry.

Per joined KPMG from Cisco Systems, where he was vice president for global strategy, M&A, business development, and operations for Cisco Global Services. In this role, he led the transformation of Cisco’s service strategy and go-to-market transformation to improve efficiency and capture new growth opportunities.

Prior, he spent 17 years with McKinsey & Company, serving leading technology and telecommunications clients in North America, Europe, Middle East, Africa and Asia.

Per started his career at the European Space Agency and worked on the use of space technology to mitigate natural disasters and the civil use of drones to augment Broadband satellite communications.

Per has Master’s degrees from the Royal Institute of Technology in Stockholm in Electrical Engineering, Telecommunications, Computer Sciences, and Space Applications.