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      When implementing AI, the most important task for organizations is to unlock the potential and value of AI. However, many organizations are blinded by the traditional belief that they need to build something new to deliver this kind of value. Often, the focus is on technical implementation, with little attention given to the organizational processes and human interactions associated with the new technology.

      This often leads to misalignment between the technology and the actual needs of the business, resulting in inefficiencies, underutilization of resources, and failure to achieve the intended outcomes. By neglecting the critical interplay between technology and organizational processes, organizations may end up with solutions that are technically sound but fail to deliver the desired business value.

      To succeed with AI, both public and private organizations must compete in two areas: (1) how much value and adoption they can gain using standard tools, and (2) how quickly they can identify, test, build, and deliver value from custom solutions that differentiate them as an organization. All of this must be done with humans at the forefront of the implementation.

      Our ValueCapture method helps organizations transform AI adoption into tangible business results. We ensure that both employees and leadership acquire the necessary skills, and we support a scalable AI initiative that creates real value. 


      Casper Guldager

      Director, Advisory

      KPMG in Denmark

      • From measured value to business impact

        We help you link AI adoption directly to business outcomes — ensuring it's not just about usage, but about delivering real, measurable impact.

      • Where are you on the maturity scale?

        We assess your current level of AI maturity and identify the main barriers to adoption, allowing us to target efforts where they will create the most value.

      • Training and embedding an AI mindset

        We train leaders and employees so that AI becomes an integrated part of your daily processes — not just a tool, but a strategic capability.


      • From innovation to scaling

        By building AI communities and developing training programs, we support the organic and sustainable scaling of AI across your organization.

      • Process redesign for maximum impact

        AI requires more than just technology — it demands new ways of working. We focus on radical process redesign (NewPractice) to accelerate innovation and ensure efficient workflows.




      We can help you with:

      Whether you’re just starting out or already well along in your journey, our ValueCapture team helps you unlock the full potential of your generative AI investments. Through our value-based approach, we ensure that the impact of your AI investments is visible, measurable, and accelerated — from the daily activities of individual employees to your overarching strategic goals.

      We offer two primary services that guarantee value creation and the adoption of generative AI in both the short and long term:

      With a ValueCapture project, we help you efficiently kick off your GenAI journey. We introduce your employees to the technology, its concrete opportunities, and how to maximize its value through tools like Copilot 365, ChatGPT, agents, CustomGPTs, or your own platform. With experience from over 20 successful GenAI projects in the past year, we know exactly how to create measurable value — quickly.

      Typically lasting 7 to 10 weeks, the project is tailored to your maturity level, ambitions, and specific value drivers. After the initial phase, the project can be extended and further customized to meet your ongoing needs.

      Our Partnership service is designed for companies seeking a close and continuous collaboration on GenAI. You’ll have ongoing access to KPMG’s expertise, tools, and methods in training, adoption, value measurement, and technological development — including agents and CustomGPTs.

      A typical partnership includes four monthly sessions, with focus areas continuously agreed upon and refined to meet your specific needs and ambitions. This ensures sustained value creation and maximum impact from your AI investments.




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